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Prior to forming the enterprise in February 1994, an unusual blend of talents was developed through the successful commercialisation of information technology off university campus. Previous to that, substantial experience was gained marketing high volume PC products nationally. Martin Lack & Associates combines an in-depth appreciation of business with access to leading researchers in specialist technology fields. The company brings public relations flair with a strong technical background and an intuitive understanding of marketing. It has also undertaken a substantial number of projects to create employment. The company has dealt with some of Australia's largest companies and created an extensive network of personal and professional contacts throughout Queensland and Australia. These include the CEO's and senior executives of local and transnational companies, together with State and Federal politicians, their policy advisers and senior public servants. The network also includes members of the finance industry, media and local businesses, all of which provides vital contacts which Martin Lack & Associates can utilise to develop the best solutions for clients. The principal of the company is a Member of the Australian Institute of Management, the Australian Computer Society, the Institute of Management Consultants, and the Honorary Secretary of the Queensland Branch of the Australian Information Industries Association (AIIA). He is also a NIES accredited consultant for business planning, market planning and export. |
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